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AI Acceptable Use Policy

Last updated: February 2026

Introduction

Goose Digital acknowledges the potential of artificial intelligence to enhance our marketing services and drive innovation. To ensure responsible implementation, we have established these ethical guidelines governing the use of AI across our organization.

Scope

This policy applies to all employees, contractors, and third-party providers. It covers the use of generative AI for social media, image creation, content production, data analysis, video production, and any other adopted AI technologies.

Data Privacy and Confidentiality

  • User Consent: All data used with AI tools must be obtained with explicit consent from customers and in compliance with relevant privacy laws (e.g., GDPR, CCPA).
  • Data Handling: Personal and sensitive information must be handled securely, with data anonymization applied where feasible.
  • Confidentiality: Maintain the confidentiality of all data processed by AI, particularly client and proprietary information.

Copyright and Intellectual Property

  • Respect for IP Rights: AI tools must be used in a manner that respects the intellectual property rights of others.
  • Originality: AI-generated content must be original and must not infringe on third-party copyrights.
  • Attribution: Properly attribute AI-generated content when required or when using third-party data or models.

Approved Tools and Technologies

  • Authorized Tools: Only AI tools that have been vetted and approved by the IT department are permitted for use.
  • Compliance: All tools must comply with data protection regulations and pose no security risks to the organization.

Usage and Approvals

  • Prior Approval: Employees must obtain prior approval from their department head before using AI tools for projects.
  • Responsible Use: AI must be applied responsibly, with consideration for its societal, economic, and environmental impact.
  • Transparency: The use of AI-generated content must be disclosed externally when ethically and legally required.

Training and Awareness

  • Education: Goose Digital provides training to ensure employees understand how to use AI tools in a compliant manner.
  • Awareness: Staff are encouraged to remain informed about AI ethics, emerging best practices, and evolving industry standards.

Enforcement and Compliance

  • Monitoring: Goose Digital reserves the right to monitor AI tool usage to ensure compliance with this policy.
  • Violations: Non-compliance may result in disciplinary action, up to and including termination.
  • Updates: This policy will be reviewed and updated regularly to reflect changes in technology, legal requirements, and industry best practices.

Contact

For questions about this policy, contact us at goosedigital.com/contact.